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our story
Trained ears to hear, professional eyes to see! More than forty years of experience!
It was love at first sight..
In 1977 we made aliya from Britain, a young(ish) couple, who met studying optometry at City University London. Zionists, motivated by a desire to serve and a love of our profession, we established our first practice in a small third floor apartment (without elevator!) in Rehovot.
We're proud to say that since then more than thirty years have passed, during which we've amassed knowledge and experience, and the sophisticated equipment needed to apply this in the fields of optometry and opticianry. We've helped thousands of patients with varying eye and vision problems - we've carried out examinations, fitted spectacles and contact lenses, we've fitted leading edge types of multifocals, modern fashionable sunglasses - all in order that each patient will see, and see to the best of his ability!
And that love continues today...
Since then and until today we at Optica Bloom do our utmost to protect your eyes. Our success - improving and protecting your sight !- is based on knowledge, expertise, and the use of the best available products from home and abroad. And all this, in a family-based, friendly atmosphere, personal and attentive.
How we see things....
Optica Bloom Rehovot is a long established practice, expert in its field and reliable, that provides a professional, warm and friendly service. We strongly believe that the key to our success is truly listening to your requirements, to what you really want, and then choosing the most appropriate solution to suit your needs. We see your satisfaction as our primary aim, that directs and guides us throughout our daily work in the practice. Through deep expertise and patient attentive service we will help you find the perfect solution to your problem, a solution that will optimize your visual experience, and from this, your overall quality of life!
All the services Optica Bloom provides - within the frame, and outside the box ...!
At Optica Bloom Rehovot you can undergo a full eye examination , be fitted with contact lenses of the most up-to-date and sophisticated types available, choose from the most fashionable frames and sunglasses from the leading designer labels. We specialize in fitting spectacles , believing that the individual and personal fitting of your glasses is the key to quality vision.
We specialize in the accurate fitting of multifocal lenses multifocals , and provide professional and personal on-going support in the process of settling to the latest types of multifocals.
Until we see that it's good...
On your arrival at Optica Bloom, every member of our experienced staff will escort you on your way to:
- Identification of your visual problem - with the experience of years and with great patience Philip will undertake a full eye examination eye examination , having taken a full medical history. He will then recommend the most suitable solution to your particular problem.
- Frame and sunglass fitting - Orly and Vera, our skilled and experienced frame stylists, will guide you through the often difficult task of choosing frames from the top world designers, so that you will both see and look - wonderfully !!
- Applying the solution- Eve Bloom, who is in overall charge of optical side of things will accompany you with great skill in the choosing of the most appropriate frames and lenses, bringing together the best materials available in our modern well-equipped laboratory.
- Personalized production in the lab - Janna, our long-serving and highly skilled technician, using the most modern and constantly updated equipment in our lab, will personally and individually craft your spectacles from the best materials.
- And learning to handle contact lenses ... Our lovely, patient and highly trained Meshi will sit with you until she is convinced that you know exactly how to handle and deal with your contact lenses.
So come to see things as you've never seen before ... the Optica Bloom team eagerly awaits you.
Make an appointment today !!
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Eve and Philip Bloom
The faces
behind the eyes!

Optica Bloom Rehovot long established, specialists in their field, reliable, providing a service both professional, warm, and family oriented.

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